COLLECTION: The Illusion of Time for Starbucks Reserve Roastery, New York City
DESCRIPTION: Marcel Wanders is a leading product and interior design studio advocating for a more romantic and humanistic design thinking. We partnered to explore the relationship between the rituals of coffee and time. Each object in the collection evokes the ceremonial notions of coffee-making and the time involved in the process. The collection pays homage to the extraction, preparation and consumption of coffee, all with contemporary twist. This collection was introduced during the opening of Starbucks Reserve Roastery in New York City.
SERVICES: Creative Direction, Vendor Management, Product Development, Branding
Video: Marcel Wanders Animation Studio