Nike x HoverCraft | The Shaw 2026 | Spatial Design Direction
During NBA All-Star weekend, Crenshaw High School transforms into The Shaw, a full-scale brand takeover that reimagines classic school moments through the lens of basketball culture.
Hovercraft
Creative Director - Noah Wilson
Senior Spatial Designer - Alex Patterson
Senior Spatial Designer - Andrew Galluzzo
Senior Graphic Designer - Noa Beatty
Senior Producer - Olivia Emerick
Nike Global Creative Team
Creative Director - Albert Tien
Photos - Jenna Fernandez
