Starbucks Reserve & Roastery

SERVICES: Creative Direction, Environmental Design, Curation, Visual Management

Shanghai Roastery

Ownership of all visual display and environmental design including, fixtures, hard-good and soft-good displays.
Drawing its inspiration from the flagship Roastery in Seattle, the Shanghai location exceeds the original in scale, clocking in at a vast 30,000 square feet. The location was crafted as a veritable shrine to coffee, so we wanted to create a holistically different coffee merchandise experience. The space reflects the nature of the merchandize collections that were carefully curated for the Shanghai Roastery.
 

Seattle Roastery

Ownership of all visual display and environmental design including, fixtures, hard-good and soft-good displays.
If Willy Wonka had built the ultimate coffee shop instead of a chocolate factory, the result may have looked a lot like the 15,000-square-foot Starbucks Reserve Roastery. We designed and seasonally updated the first Handpicked Market place for the Starbucks Reserve brand, which offers everything from hand curated ceramics to location-based apparel. The concept for Handpicked Marketplace is now rolling out to all Starbucks Reserve locations.